![]() ![]() An effusive segment on CNN when the place opened didn't hurt, either. The big, apricot-and-duck-green box with the trademark squiggle is a powerful childhood symbol for many adults.Ĭrayola's new tourism center was overwhelmed by visitors in its inaugural summer. American folk artist Grant Wood, best known for his couple with the pitchfork in "American Gothic," credited his childhood award in a Crayola drawing contest with encouraging him to pursue a painting career, or so the story goes. Society may wag a finger at kids staying glued to the tube, but President Clinton won't be proposing a C-chip to cut down the estimated 28 minutes a day the average child spends coloring.īinney estimates that a typical youngster wears down 730 crayons by his 10th birthday. ![]() You also won't find a more politically correct product than this hunk of colored paraffin wax (although, amazingly, there is still a color called "Indian red"). Even in an Internet age, no other tool coaxes creativity from kids so early as the crayon. ![]() Protesters picketed Binney headquarters a few years ago when the company decided to discontinue eight fuddy-duddy colors such as raw umber and maize for hipper shades such as fuchsia and teal. In a Yale University study, adults ranked crayons among the 20 most recognizable scents, below only a few olfactory turn-ons such as coffee and peanut butter. ![]()
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